marketing experience
BRAND MANAGEMENT INTERN
Nestlé Purina is a Fortune 500 leader in CPG x Pet, with a portfolio of $1B+ brands driving innovation and growth in the rapidly evolving pet food industry. As consumer demand for fresh, high-quality pet nutrition rises, I was tasked with delivering an impactful “Now, Next, and Future” set of strategic recommendations for Beneful’s entry fresh pet food category.
MARKET RESEARCH
Conducted market research of the competitive landscape and consumer insight studies of 30+ participants.
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Did you know the fresh pet food space is a $1B industry?
To break in, Beneful needed to understand key competitors, consumer perceptions of new food formats, and pricing opportunities. My research uncovered whitespace opportunities to position Beneful for success.
PROJECT MANAGEMENT
Led cross-functional collaboration across product, retail sales, operations, finance and design to drive go-to-market alignment.
​Bringing a new product to market and marketing campaign to life requires seamless execution. I managed timelines, stakeholder communication, and strategic alignment, ensuring Beneful’s entry plan was both consumer-driven and operationally sound.
DATA-DRIVEN PROPOSAL
Leveraged Nielsen data and pricing analysis to identify a $130MM+ growth opportunity.
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Data shaped the strategy. By analyzing competitive pricing, consumer demand, and market trends, I built a roadmap for Beneful’s fresh food launch—complete with product positioning, retail shelving strategies, and a digital marketing plan. This included embedding alignment with key retail partners like Chewy, Walmart, and PetSmart to optimize omnichannel distribution and personalize online subscription models for long-term customer retention.
Here's a sneak peak.
CLIENT SUCCESS SCHOLAR
The WashU Center for Experiential Learning (CEL) is a consulting platform that empowers students to tackle real-world business challenges for local SMBs and enterprise partners through agile marketing solutions. By fostering collaboration between businesses and student teams, we faciliate a win-win approach that drives measurable impact for clients while enhancing student learning and career outcomes.
CLIENT SATISFACTION
Ensured 10+ consulting clients received high-impact, actionable reccomendations tailored to their business goals.​
TEAM SUPPORT
Mentored and managed 30+ student consultants, providing guidance on strategic problem-solving and client communications.
WIN-WIN STRATEGIES
Balanced client objectives with student learning outcomes to drive mutual success.
BRAND MANAGER
Summersalt is a generation-defining apparel brand in the D2C retail space, providing wardrobe essentials for women who are going places. Summersalt launched in 2017 with swimwear made every body, and focuses on championing body positivity and diversity. Their data-driven objectives shape their omnichannel presence.
CAMPAIGN EXECUTION
Led go-to-market strategies for new product launches and brand campaigns, driving engagement across digital and retail channels.
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From swimwear drops to seasonal brand moments, I executed 360° marketing campaigns that blended storytelling with data-driven performance, ensuring each launch resonated with Summersalt’s audience and delivered measurable growth.
CRM STRATEGY
Developed and optimized performance marketing strategies that drive customer growth and retention across peak seasons.
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Growth is all about the right message at the right time. I leveraged paid media, influencers, email, SMS, affiliate and direct mail to create personalized, data-backed acquisition campaigns that converted shoppers into loyal brand advocates.
PROJECT MANAGEMENT
Managed cross-functional execution across retail, wholesale, and e-commerce to optimize omnichannel brand presence.
Scaling a brand means meeting consumers where they are. I oversaw alignment across inventory planning, site merchandising, influencer and retail partnerships to ensure seamless product availability and a cohesive brand experience across all touch-points.
DIGITAL & MARKETING OPS MANAGER
Live Tinted is a venture-backed startup in the D2C cosmetics space. Beauty is their vehicle for connection. Their multicultural community offers a place to discuss all things beauty and culture as those discussions lead the product development pipeline. I served as their first-ever full time employee.
DEBUT BRAND LAUNCH
Launched Live Tinted’s first-ever product, building a go-to-market strategy that established the brand in the beauty space.
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From concept to cart, I led the execution of our debut product launch, crafting a GTM strategy that blended influencer partnerships, organic storytelling, and performance marketing to drive buzz and sell out inventory.
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CUSTOMER ACQUISITION STRATEGY
Built and scaled the brand’s marketing channels from the ground up to drive sustained customer growth.​
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Starting from zero, I established email, SMS, paid media, and social marketing strategies that fueled audience growth, boosted retention, and turned first-time customers into lifelong fans.
BRAND AWARENESS CAMPAIGN
Developed and launched a signature awareness series to educate and engage Live Tinted’s growing community.
Education was at the core of our brand story. I spearheaded social content strategies that deepened brand credibility, built consumer trust, and positioned Live Tinted as a leader in inclusive beauty.
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